As far as I can tell, this article isn't an April Fool's prank or a tongue-in-cheek jab at motorists. The Dutch Cycling Federation is proposing that motorists install exterior airbags to reduce injuries and deaths to vulnerable roadway users that they collide with.
The next step would be to make motorists more likely to get injured if they strike someone. Perhaps a giant fist that pops out of the steering wheel whenever the exterior airbag deploys. Now that would be progress.
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